Women’s fashion experienced dramatic changes during the early 1920’s following the end of the First World War, in a period often referred to as the “Roaring Twenties”.
After experiencing the horrors of the war, people wanted to enjoy themselves. The cult of youth was a twenties invention and those who wanted to belong had to be reckless and carefree. Jazz became popular and a dance craze for the Tango and the Charleston boomed.
The passing of bustles and corsets gave clothing designers greater freedom of expression. Female looks changed significantly, hairstyles were cut into short bobs and hemlines rose from the ankle to the knee. Women favoured the slender more youthful style over the mature voluminous one and began dressing up more like boys. The “Garconne/Flapper” style was born. Heavier make up, slender flat chested figures, a short hairstyle with a close fitting cloche hat and a loose fitting drop waist dress with a knee length skirt characterized the Garconne look.